Jaime Martínez Llabrés leads a commercial initiative in New York alongside fourteen companies based in Palma.
Palma, February 14, 2025.- The Mayor of Palma, Jaime Martínez Llabrés, accompanied by fourteen companies headquartered in Palma, two of which are associations representing over eighty companies, will travel to New York next week to attend the promotional event organized by the Palma 365 Tourism Foundation in the ‘Big Apple’ with the aim of promoting the city of Mallorca to the American market. This action is part of the Foundation’s Action Plan for 2025.
For three days, Martínez, accompanied by the Deputy Mayor for Tourism, Culture and Sports, Javier Bonet; the area coordinator, Fernando Gómez de la Cuesta, and the manager of the Palma 365 Tourism Foundation, Pedro Homar, will have a busy schedule where, in addition to the event on the 19th, they will hold meetings with the most relevant tour operators and media outlets in the American market.
Companies
The municipal delegation traveling to New York will be accompanied by the following companies: Hoteles HM, Melia Hotels International, Aubamar, Summum Hotel Group, Essentially Mallorca, Grupo IT Mallorca, ASHPAMA, Son Marroig, Arabella, RCD Mallorca, Valparaíso, Hyatt, Hotel Nakar, and Hotel Santa Clara. All of them will have the opportunity to meet with the most representative companies in the American tourism sector.
Event on the 19th
The promotional event will take place on the 19th at the Angel Orensanz Foundation, located in the Lower East Side of Manhattan, a building that was originally a 19th-century synagogue, the oldest in the city.
The event, expected to be attended by 100 people, will begin with a roundtable discussion on Palma as a tourist destination, with the participation of top officials from Turespaña, Lonely Planet, as well as United Airlines and Virtuoso, an American group that includes agencies specializing in luxury tourism.
Following this, a networking session will start between the companies from Mallorca in New York, the municipal delegation, and the local attendees. The media outlets Robb Report, The Independent, Wall Street Journal, and Fodor’s Travel, Borello Travel & Tours, Altour, Travelsavers, Executive Global Tours, Tzell Travel Group, and Cruise Planners, among others, have confirmed their attendance.
After the tradeshow, the Mayor will give a presentation on the destination Palma, explaining the city’s tourism strategy to establish itself as a top-notch urban and cosmopolitan destination.
Presentation of the IV Paco de Lucía Mallorca-Palma Flamenco Festival
The event will conclude with the presentation of the IV Paco de Lucía Mallorca Festival, which will take place in Palma from March 8 to 14, followed by a concert featuring several of the artists who will perform in Palma.
The show will be opened by Maria Hein, a rising artist who has received numerous awards, who will perform ‘La dama de Mallorca’ on piano and vocals. Following her, Andrés Barrios and Yiyo on piano and dance, accompanied by Curro Conde Morente on the cajón. Kiki Morente, Carlos de Jacoba, and Curro Conde Morente will then perform a selection of songs from their new album ‘Azabache,’ which they will present at the Paco de Lucía Mallorca Festival.
FUENTE